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Starwood Hotels & Resorts Hawaii and its 11 properties across the state are joining in the efforts of Starwood Hotels & Resorts Worldwide, Inc., to raise funds for the people of Japan. Throughout the Islands, Starwood Hawaii associates are contributing funds to UNICEF and the American Red Cross to directly support their relief efforts in Japan. Starwood Hotels & Resorts Hawaii is matching every dollar its associates donate to these charities. “This is a time for all of us in the visitor industry to support our family in Japan,” said Keith Vieira, senior vice president and director of operations for Starwood in Hawaii and French Polynesia. “The people of Japan have so much love and aloha for Hawaii and our culture, and we are eager to do what we can to assist them in their hour of desperate need. ”Kyo-ya Hotels & Resorts, which owns four Starwood-operated properties on Oahu and one on Maui will match all associate donations to UNICEF and the American Red Cross. “Kyo-ya has a close connection to those hit by the tragedy in Japan,” said Ernest Nishizaki, executive vice president and chief operating officer of Kyo-ya Hotels & Resorts. “We want to send some aloha to Japan by contributing hand in hand with our associates to the relief effort. ”Hotel guests who are in the Starwood Preferred Guest (SPG) program can also support relief efforts by donating Starpoints to the American Red Cross. Starwood will match all Starpoint donations made through April 30, 2011. Donated Starpoints are not tax deductible. Starpoint donations are equivalent to the following dollar amounts:

  • 2,000 Starpoints = $25 donation
  • 4,000 Starpoints = $50 donation
  • 8,000 Starpoints = $100 donation
  • 12,000 Starpoints = $150 donation
  • 16,000 Starpoints = $200 donation
More information about Starwood’s Japan relief efforts is available at